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15 Vital SEO KPIs You Should Track in 2022

What is an SEO KPIs?

An SEO KPI, or Key Performance Indicator, is a metric that can be used to measure the effectiveness of an SEO campaign. By tracking these metrics, you can see if your efforts are resulting in increased website traffic and organic search engine rankings.

SEO, as an internet-based marketing tool, requires its own set of key performance indicators (KPIs). To be honest, organic SEO services are a practice that touches every part of your online presence. Tracking these KPIs will help you determine how well your efforts are working and where improvements can be made. In this article, I’ll go over five important SEO KPIs that every business should track.

There is a variety of KPIs that can be tracked, depending on your business goals. Some common SEO KPIs include:

  • Organic traffic
  • Search engine rankings
  • bounce rate
  • Click-Through Rate
  • Conversion Rate
  • Organic Visits
  • Conversion Rate
  • Revenue
  • ROI
  • Leads

If you’re not sure which KPIs to track, start by looking at your website’s analytics data. This will give you a good idea of which metrics are most important to your business.

Organic Traffic

The first and most important KPI you should track is organic traffic. This will show you how much of your website’s total traffic is coming from search engines, and it will help you determine whether your SEO efforts are paying off.

Search Engine Rankings

Along with organic traffic, it’s also important to track your website’s rankings in search engines. This will show you how well you’re doing compared to your competitors and can help you identify any areas where your SEO needs improvement.

Bounce Rate

Bounce rate is another important KPI to track, as it can indicate whether people are finding what’re looking for on your website. If your bounce rate is high, this could mean that something is wrong with the search terms you’re targeting or with the content of your pages.

Click-Through Rate (CTR)

The organic CTR will show how effective your titles and descriptions are in driving user clicks to your site from SERPs. You can use this data to adjust your SEO keywords and improve their effectiveness as compared to those of competitors.

Organic Conversion Rate (CR)

Along with the CTR, it’s also valuable to monitor how well you’re doing at converting searchers into leads or customers from organic traffic sources, as measured by the CR figure for each page on your website. Like the CTR, this data can help you identify the SEO keywords that are working best for your site.

Organic Visits

Organic visits are a valuable KPI to track because it gives your insight into the number of visits to your website from search engines each month. Unlike with other KPIs, the value in tracking the organic visits KPI is in comparing its growth over time against that of other KPIs or against overall traffic levels.

Conversion Rate (CR)

The organic CR will tell you how well your pages are converting visitors into leads or customers via organic search engine referrals. It’s another valuable metric to monitor because it allows you to measure whether your content is resonating with searchers and if they’re taking the desired actions after arriving on your pages.


Organic revenue is another way of measuring the success of your SEO efforts, as it will tell you how much money you’re making from organic search engine traffic. This can help you determine whether your investment in SEO is paying off and identify any areas where you could be doing better.


Finally, organic ROI is a valuable metric to track because it allows you to measure the effectiveness of your SEO campaigns in terms of the money they’re generating for your business. This figure can help you determine whether continuing to invest in SEO is worth it or not.

Core Web Vitals

One of the most important SEO KPIs you should track is how your website is performing overall. This includes tracking your website’s uptime and responsiveness, as well as monitoring your page loading times. Any dips in performance could cause you to lose ranking or traffic.

Keyword Ranking

Another key metric to track is your website’s keyword ranking. Tracking where your site ranks for certain keywords can help you determine whether your SEO efforts are paying off. If you notice that your ranking has decreased for a particular keyword, you’ll need to investigate what might have caused the drop and take corrective action.

Branded vs. non-branded clicks

Another thing to track is how many branded versus non-branded clicks you’re getting. Branded clicks are those that come from people who already know your brand, while non-branded clicks are from people who don’t. If you notice that you’re getting more non-branded clicks than branded clicks, it might mean that you need to do a better job of promoting your brand.

Loyal followers

Another important metric to track is how many loyal followers you have. Loyal followers are those who regularly engage with your content and buy your products or services. Tracking the growth of your loyal follower base can help you determine whether your marketing efforts are successful.

Return on investment (ROI)

Finally, one of the most important SEO KPIs to track is your return on investment (ROI). ROI is a great way to measure whether your SEO efforts are actually making you money. If you’re receiving more traffic from search engines as a result of your search engine optimization campaigns, but not seeing an increase in revenue, it might be a sign that you need to tighten up your marketing strategy.

Organic leads

Last but not least, it’s important to track your website’s organic lead generation as this will show you how many sales or other conversions you’re generating from search engines. This can help you assess the success of your SEO efforts and identify areas where your SEO keywords could be improved.

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