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7 Best Practices for Effective Custom eLearning Content Development

Custom eLearning development has become popular as organizations see the benefits of establishing customized employee training programs. These programs improve learning outcomes and help businesses achieve their objectives, such as increasing productivity or reducing employee turnover. It has emerged as a powerful tool for businesses looking to improve the knowledge and skills of their workforce. Custom eLearning solutions provide a cost-effective and flexible way to deliver training and development programs to employees across various locations and time zones. They allow learners to access training materials at their convenience, from any device and anywhere in the world.  

However, not all custom eLearning content is created equal. Poorly designed custom eLearning content can be ineffective, boring, and disengaging, leading to low completion rates and poor learning outcomes. Following best practices in eLearning development is essential to ensure that custom eLearning content is effective, engaging and meets the desired learning outcomes. 

This blog will outline seven best practices for effective custom eLearning content development. These best practices are based on years of experience and research in instructional design and eLearning development. By following these best practices, businesses can develop custom eLearning solutions aligned with their business objectives and provide a high-quality learning experience for their employees. 

So, whether you are new to custom eLearning development or looking to improve your existing programs, this blog is for you. We will detail the seven best practices, providing practical tips and examples. By the end of this blog, you will better understand how to develop effective custom eLearning content that delivers results. 

Define learning objectives and outcomes 

Before beginning any custom eLearning development project, defining the learning objectives and outcomes is essential. This involves identifying what learners must know or do differently after completing the training program. Clear and specific learning objectives help focus the content and ensure it meets the desired outcomes.  

For example, if the objective is to improve customer service, the content should focus on communication skills, handling customer complaints, and building customer relationships. Defining learning objectives and outcomes also helps to measure the effectiveness of the training program by assessing whether the learners have achieved the desired knowledge or behavior changes. 

Conduct a needs analysis 

Good customized eLearning development requires a requirements analysis. It includes studying the target audience’s present knowledge and skills, learning preferences, and employment needs. Conducting a needs analysis involves collecting information from surveys, interviews, or focus groups. This information can then inform the creation of material that meets the learners’ needs and is both useful and interesting. For instance, if the target audience comprises sales representatives, the material should focus on developing their sales skills, product knowledge, and customer relationship management abilities. 

Collaborate with subject matter experts 

Subject matter experts (SMEs) have in-depth knowledge of the topic being covered in the training program. Collaborating with subject matter experts (SMEs) throughout customized eLearning development ensures the information is correct, relevant, and current. SMEs can comment on the material, suggest modifications, and ensure that the training program achieves the targeted learning goals. For example, if the training program is on financial management, collaborating with a finance expert ensures the content is accurate and relevant to the learners. 

Use multimedia elements 

Using multimedia elements like videos, animations, and interactive simulations can make custom eLearning content more engaging and effective. Multimedia elements can help learners to understand complex concepts, visualize scenarios, and practice skills in a safe environment. For example, if the training program is on safety procedures, animations or simulations can help learners visualize potential hazards and learn how to respond appropriately. Multimedia elements also make the content more accessible, as learners with different learning preferences can engage with the material differently. 

Design for mobile devices 

Creating customized educational content for mobile devices is crucial in the digital era. Learners expect to be able to access training materials on their mobile devices since they use smartphones and tablets more and more. Learners can access content created with mobile devices in mind anytime and anywhere. 

Mobile-friendly content is also more engaging, as learners can interact with the content using touchscreens and other mobile features. When designing custom eLearning solutions for mobile devices, it’s important to consider factors such as screen size, load time, and navigation. 

Use a variety of assessment methods 

Assessment is a critical component of any custom eLearning development project. Assessments help measure the training program’s effectiveness and determine whether the learners have achieved the desired learning outcomes. Various assessment methods, such as quizzes, case studies, and simulations, can help assess knowledge and skills. For example, a quiz can be used to assess knowledge retention, while a simulation can be used to assess practical skills.  

In addition to quizzes, case studies, and simulations, there are other assessment methods that can be used to determine the effectiveness of learning outcomes. One such method is peer assessment, where learners evaluate each other’s work and provide feedback. This not only helps assess the learner’s understanding of the material but also encourages collaboration and communication skills. Another method is self-assessment, where learners reflect on their own learning and identify areas for improvement. This promotes metacognition and self-directed learning. Additionally, formative assessments can be used throughout the learning process to provide ongoing feedback and support for learners. By using a variety of assessment methods, educators can gain a more comprehensive understanding of the learner’s progress and adjust instruction accordingly to ensure that desired learning outcomes are achieved. 

Iterate and refine 

The final best practice for effective custom eLearning content development is to iterate and refine.  The development of eLearning content is a continuous process that requires iteration and refinement. The key to successful development is to gather feedback from learners, SMEs, and other stakeholders and use it to improve the contentThis process also helps identify areas for improvement, such as outdated information or ineffective assessment methods. It’s important to keep in mind that development is not a one-time event but rather an ongoing process of improvement. By continuously refining the content, you can ensure that it meets the needs of your learners and stakeholders. This approach also helps you stay ahead of changes in your industry or field, ensuring that your content remains current and valuable.  


Custom eLearning development is imperative for businesses looking to improve the knowledge and skills of their employees. These seven best practices can help ensure that custom eLearning content is effective, engaging, and meets the desired learning outcomes. Defining learning objectives and outcomes, conducting a needs analysis, collaborating with SMEs, using multimedia elements, designing for mobile devices, using various assessment methods, and iterating and refining the content are all essential components of successful custom eLearning development.  

The global eLearning market size is expected to reach $336.98 billion by 2026, growing at a CAGR of 9.1% from 2021 to 2026. Companies who invest in customized eLearning solutions see a rise in employee efficiency and a more rapid achievement of their goals. Infopro Learning is a leading provider of custom ustom eLearning Content Development , helping businesses improve their employees’ knowledge and skills through engaging and effective digital learning experiences. By leveraging the latest technologies and instructional design methodologies, Infopro Learning creates customized eLearning content that meets each organization’s unique needs. 

Knowing your target audience is crucial for creating customized eLearning content that meets their needs. Analyzing your audience helps you understand their learning preferences, needs, and expectations. This information can guide you in designing content that is engaging, informative, and relevant to the learners.

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