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For women and men, manicure has become a familiar procedure. However, what can not be said about children – to this day, children’s hand and nail care are considered a new service that not all nail salons offer.
In the USA and other post-Soviet countries, beauty masters are open to fashion trends, are not afraid to offer clients interesting solutions, work with new techniques and experiment. Opening a Nail Salon Business plan that would cater exclusively to children and be “tailored” to their needs is another experiment, but Maven Business Plans is not afraid of challenges! We have analyzed the beauty industry market, identified the main trends and are ready to share with you the secrets of opening a successful nail salon for children if you dream of working in this industry but do not know where to start.
WHY IS THIS A COOL IDEA?
A child from an early age tries to be like his parents – adopts their style, and copies their behavior. This also applies to personal hygiene and body care. A trip to a beauty salon with parents turns into an exciting journey: relaxing music, many bottles and a beautiful room delighting young children.
Pleasant associations help form a useful habit of taking care of yourself. Basic habits are laid in childhood, so it is important to explain to the child from an early age how to look neat. Children’s manicure is a procedure that many parents are skeptical of; they say, what’s the point in it? And very in vain! Such a joint pastime has many “pluses”:
- HygieneProfessional hand and nail care will help your child cope with the habit of biting nails or biting burrs.
- AestheticsBeautiful nail art will add confidence to the child and help to form their style and preferences in color and patterns.
- Have fun. Joint trips to the beauty salon bring children and parents closer together.
For you, start-up entrepreneurs, the idea of opening a children’s beauty salon will have the following advantages:
- Low competition We repeat that the beauty industry is only developing and so far includes services mainly for adults. Yes, in some nail bars or manicure parlors, the “children’s manicure” service is included in the list of procedures. Still, the number of exclusively children’s salons can be counted on the fingers.
- Uniqueness It follows from the previous paragraph – any other entrepreneur in the beauty industry cannot boast of such a salon, which means you have a significant advantage.
- Interaction with children The kinder-oriented salon is the best choice for those who love children and love to communicate with them. We will discuss the features of creating an ideal room and psychological tricks for communicating with young visitors a little lower.
- Relatively simple advertising policy (compared to the usual beauty salons). The children’s salon is a novelty that will interest visitors without complicated marketing strategies. The main engine of the business is the good old “word of mouth,” in which satisfied mothers willingly share information and recommendations on children’s websites.
WHAT ARE THE PITFALLS?
Business in the beauty industry is not an easy undertaking; therefore, having been inspired by the benefits and drawing “castles in the air” of a future project, it is important to connect rational thinking in time.
For the sake of objectivity, it is worth mentioning the shortcomings due to which children’s beauty salons as a business segment are not very popular:
1) Low demand
Parents with an “above average” income are distinguished by special care for children, while the rest tend to save money. However, not all adults understand the practicality of children’s manicures and prefer to cut their children’s nails on their own.
2) Lack of mass character
In fact, who is the target audience for such a business? Parents and their children: preschoolers (over 50% of the total), schoolchildren and teenagers (about 40%) and one-year-olds (the smallest number, they are recommended to cut their nails solely from a safety position). This is not as wide an audience as ordinary beauty salons, where people of different ages can go.
3) Impressive costs at the initial stage of starting a business
Renting a room, furnishing it, considering interior design, processing documents, buying equipment and materials, hiring employees, doing advertising – all this requires money, and at the beginning (when the business is not yet profitable), it is especially noticeable.
4) Long payback
The profitability of this business can be estimated at 30%. To go to the “plus,” the average check size after visiting the children’s salon must be at least 250 UAH (about $10). When serving 150 children per month (five people a day), the revenue will be about 40,000 UAH ($1,420). You can reach the full payback of the business about 1.5 years after the start of the activity.
5) The complexity of the organization (as in any business, one way or another)
It is difficult to make a “candy” from scratch, and a competent business plan will be your ally in this. First, calculate start-up capital, determine the amounts of expenses and profits, draw up a customer base and analyze the prices for equipment purchase (ideally, find loyal suppliers and cooperate with trusted companies).
WHAT SHOULD BE THE IDEAL BEAUTY SALON FOR CHILDREN?
From discussing unpleasant moments, let’s move on to a more exciting stage – thinking through the concept of a children’s beauty salon. Let’s dream up – what could it be? Here are a few helpful ideas to keep in mind:
1. Place
The large shopping and entertainment complexes will be suitable locations for opening a children’s salon. This is the most logical option because a business needs live visual advertising and a quick influx of customers. But do not forget that there is one tangible drawback in locating a salon on the territory of a shopping center – high rental rates and a shortage of vacant premises.
2. Atmosphere and decoration
It is important to create an atmosphere of fairy tales and magic in the children’s salon to captivate the child and make his stay as comfortable as possible. Ideally, if your salon is designed as a game room: with toys, TVs that will show cartoons, and unusual rugs, the interior should be bright colors. Designer services and repairs will cost $4-10 thousand (depending on the project’s complexity).
3. Psychologically savvy staff
Not many entrepreneurs think about it, but the selection of qualified personnel plays an important role in the development and establishment of a business. In the issue of a children’s beauty salon, this factor is completely fundamental. Children are special clients that need to be approached. The master must first be a psychologist and then a professional in manicure art. It is important to captivate the child, find a common language, and make him laugh and relax. It is difficult to make children sit still, so you need to turn the manicure process into an exciting pastime.
For a children’s salon, you will need several manicure and pedicure masters, teachers, and administrators. Cleaning and accounting services can be ordered under an outsourcing agreement (paid services).
4. Professional tools and quality materials
Opening a children’s beauty salon is costly because we are talking about buying the necessary equipment from scratch. However, the basic set for children’s manicures should include the following tools:
- Glass or crystal nail file with low abrasiveness. With its help, you can gently treat the nail plate;
- Orange stick for cuticles. It will help to move excess skin from the nail plate;
- Disposable soft buff for nail polishing;
- Special cream or oil for baby skin with a softening effect;
- Vitamin-based varnishes for children, sequins, stencils and other decorative elements – for beautiful and unique nail art.
- Antiseptic for disinfection of tools and hands before the manicure procedure;
- Equipment for disinfection and sterilization
5. Original solutions
The masters of children’s manicures in the arsenal have impressive distracting maneuvers. However, original solutions and an individual approach will help to locate small customers. First, the master gets acquainted with the child, then follows a treat with sweets and an offer to watch a cartoon. The boring process of waiting, which for many children seems unbearable, can be brightened up thanks to the play corner.
6. Expansion of services
Nothing stands still, and if you have decided to open a beauty salon for children in the future, it makes sense to think about other services besides manicure and pedicure: face painting, massage, ear piercing, make-up master classes, and hairdressing procedures.
Creating a beautiful paradise for kids only at first glance seems like a daunting task. The only difficulty is to start and draw up a competent business plan – further business development will depend only on your motivation and thoughtfulness of the initial strategy. We wish you good luck in your endeavors and will be happy to suggest interesting ideas for business development!
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