DIFFERENCE BETWEEN DIGITAL MARKETING VS
Since its popularity, a never-lasting debate has started. Digital Marketing in Pakistan vs Traditional Media Marketing. Which is better? Which offers more ROI? And which is better suited to my Business?
Traditional Media Marketing consists of Newspapers, Magazines, TV, Holdings, Radio, etc. Whereas Digital Media Marketing contains Social Media Marketing, Search Engine Optimization, Google AdWords, Email Marketing, etc. SIGBL will help you in growing your business via Digital Marketing services as one of the best leading Digital Marketing agencies in Pakistan. Following are a few of the many advantages of Digital Media Marketing over
Digital Marketing has a supreme advantage as it offers pinpointing targeting mechanisms for its adverts.
You can target your audience using Location, Age, Gender, Behavior, Interests, Work, Job Title, Company in which they work, Tendencies, even the phrases and keywords they type on Google etc. in both B2B and B2C case scenarios. This invaluable targeting system increases the tendency of showing the ads to the people who matter i-e the people from which you can get a conversion, a lead, sales, feedback etc.
Traditional Marketing offers very limited targeting as once a holding or a TV ad is displayed; we can’t control the people who are watching/engaging with it thus, in most cases, a majority of the people who are watching/engaging with the content won’t convert into clients.
Digital Marketing offers superior tracking systems i-e you can identify the source of your audience/traffic,
the time they spent on your website, the actions they performed, even the exact video of their activities, which buttons they pressed, which parts of the page received spontaneous clicks etc. These systems help us in judging the effectiveness of our ads, our target audience, and faults, issues of our websites/landing pages and response of the market towards our services or products.
REAL-TIME MODIFICATION OF ADS/ BILATERAL COMMUNICATION:
As all of the data is available in real time so we can modify our marketing campaigns according to the response from our target audience. A lot of guesswork done by marketers during the designing phase of the marketing campaign can be replaced with real-time facts and data.
Moreover, clients can get their feedback/response registered so DMM offers two-way communications that result in a better connectivity between the consumer and provider/supplier.
DMM offers the unique and previously unheard feature of remarketing. We can collect the data from the people who are interested in our product or services. Moreover, we can even know the exact product or service they are interested in. After getting the lists of these people, we can target them with the ads of the products or services they are interested in, making a conversion very probable. In the first phase, we launch a campaign and collect our remarketing lists. In the second phase, we run a second campaign for the people in our remarketing lists and collect the data of the people who converted into clients thus making our second, more refined remarketing list and repeat this process again and again. Hence, all this results in a filtering process in which we can separate our clients from non-clients and continuously refine our lists.
Different DMM tools can effectively serve the purpose of market research. As mentioned earlier, with real-time data at our disposal, a lot of guesswork can be replaced with real facts. The demand for products/services in various regions can be estimated very effectively. Different digital trends can be monitored to predict the future of the market.
What is Digital Marketing:
What is digital marketing? Digital marketing includes all marketing activities that use the Internet. This includes digital channels such as search engines, email, websites and social media that can be used to connect with current and potential customers.
Unlike traditional methods, digital marketing can help you reach a wider audience and target potential customers who are most likely to purchase your product or service. Moreover, it is more cost-effective than traditional marketing. You can also measure your success and make marketing changes if necessary. Consumer screen time is at an all-time high today, and the internet is the best place to meet consumers. Companies around the world are taking advantage of this reality. They employ effective digital marketing strategies to ensure that their marketing efforts are more likely to reach their customers, which in turn yields greater commercial benefits.
Key Benefits of Digital Marketing in Pakistan:
There are numerous benefits to digital marketing in Pakistan, but here are some of the most important factors that make Digital marketing such an essential
Traditional marketing is geographically limited and creating an international marketing campaign can be difficult, expensive and labor intensive. However, the best digital marketing agency in Pakistan takes place on the Internet. In other words, the reach you get out of it is immeasurable. Even a very small local business owner has the opportunity to use his store online to reach an international audience. This is never possible with traditional marketing,
Global reach is the main benefit of digital marketing, but it also increases local awareness. This is especially important if your business relies on nearby customers within Pakistan. Local SEO and locally targeted advertising are beneficial for businesses trying to attract more customers. If your business is mainly reliant on local customers, Digital Marketing .
There are many facets of digital marketing scope in Pakistan to learn, but getting started is very easy. The nature of the goal and the scope of the campaign makes it more complicated. However, it’s all about finding the right strategy for your business. SIGBL will help you in growing your business in Pakistan and Around the Globe
There are many different digital marketing strategies that different types of businesses can use. A B2B company interested in acquiring international leads may have a completely different strategy than its local B2C company selling clothing. Some companies can more easily profit from content marketing and SEO, while others can profit from conversion-based advertising campaigns. The key is to always analyze your results and develop better tactics and methods over time. A well-executed digital marketing strategy changes and adapts quickly as business needs change.