Ecommerce is rapidly shifting to mobile ecommerce in recent times. The wide-scale availability of mobile phones and the growing young population are the major reasons behind that. The youth has gotten used to getting everything done by pressing a few clicks through their mobile phones. Due to this, the rate of mobile ecommerce sales is increasing significantly.
You need to pay more attention to the user experience and design if you also want to enjoy the hype in mobile ecommerce. It is important to pay more attention to the tiny details and fix all the possible issues a user might face. You can utilize active research to learn about the changes you need to make in your platform. You can even rely on expert design tips or help to ensure a smooth and hassle-free mobile ecommerce experience for your users.
Keep scrolling down this article to explore and learn how you can improve the UX design of mobile ecommerce and implement the tips in your practice.
Top 6 UX Design Tips for Mobile Ecommerce
The success of mobile ecommerce significantly depends on the design and user experience. If the users face obstacles or issues at every other point, they will be quicker to quit your site and move to that of your competitors. The products and services matter too, but the top priority should be a smooth and attractive user experience.
Here are the major UX design tips you can follow for your mobile ecommerce and enjoy high user traffic.
1. Offer Smart Search
Offering smart search is the first and foremost design tip to boost the user experience for mobile ecommerce. No one wants to scroll through hundreds of products online to find the one they need. The smart search will enable them to enter queries and get relevant results immediately. It would help if you designed the search bar in a way it is easily useable. However, you will need technical expertise to do that. You can contact ecommerce Dubai solutions and use expert help to design everything perfectly.
2. Target the Thumb Zone
Targeting the thumb zone correctly is the most important design tip you should follow to improve the user experience of your mobile ecommerce. Make sure the target points are in the range of the thumb click of users. The users might not specifically look for such eases, but being able to check everything using only the thumb will make the process easy. They could carry the phone, scroll through multiple products, and complete checkout in a limited time.
3. Limit Textual Description
One of the most crucial tips you should keep in mind to improve the user experience of mobile ecommerce is limiting the textual description. The textual description should only be included on the product pages, so the users can learn all the details to finalize their pick. Keep the text minimal on the main page and even for the search pages. It will take off load from the site and limit the confusion of the users, who will be caught in text instead of looking at products.
4. Utilize Expandable Search
Another design tip you can follow to improve the user experience for your mobile ecommerce is utilizing the expandable search. You can let the users expand and take a sneak peek into the details of the products they are interested in. it will limit the hassle of opening multiple product pages and getting disappointed. The users will be automatically interested in exploring the product pages and descriptions by getting impressed by the expandable views.
5. Leverage Minimalistic Aesthetic
One of the most beneficial designs for the user experience of mobile ecommerce is leveraging minimalistic aesthetics. It means you should keep the design simple and minimal instead of adding too many details. It would help if you kept all the visual clutter at bay, which will automatically focus all the attention on the product. Apart from the less cluttered design, you should limit the design to using a few colors, as too many colors will take away the attention from the product.
6. Include One Page Checkout
The last and most crucial tip to ensure a perfect user experience for your mobile ecommerce is to include a one-page checkout process. The long and tiring checkout process is why most people are avid online shopping. You can keep it simple and save user data to keep them from the hassle of sharing details again and again. You can hire ecommerce services and ask for single-page checkout and boost your users’ ease.
How to Benefit from a Mobile-Friendly Ecommerce Website?
Mobile ecommerce is a fast-growing industry that has the potential to become a $728.28 billion market by 2025. Mobile shopping is rising, and retailers are adapting their business models to meet customer demand. They are looking for convenience and instant gratification, but they also want the ability to browse products at their leisure. Smartphones and tablets allow customers to compare prices, read reviews, and make purchases without visiting a physical store. This has led many retailers to launch mobile websites or apps and invest in mobile marketing strategies.
A mobile-friendly site is optimized for viewing on a mobile device such as a smartphone or tablet. It has been found that mobile internet usage has surpassed desktop internet usage, and it is predicted that by 2023, 93% of all internet users will be using their smartphones to access the web.
Mobile-friendly websites are crucial for businesses to maintain their online presence and attract more customers. With the growing numbers of smartphone users and the rise in popularity of mobile devices, it’s important to make sure your business can be found on this platform.
Mobile-friendly websites are expected to revolutionize the way people interact with the internet. More than half of consumers in North America use tablets or smartphones to surf the web. It’s important that your site can be viewed on any device. Mobile-friendly sites will help you generate higher conversions, increase your customer base and increase your revenue.
Does your mobile ecommerce have a smooth UX design?
It might not be the case if you are facing a constant decline in your user traffic. Instead of ignoring the issue, contact the ecommerce experts like SpiralClick to optimize the UX design and enjoy a spike in user traffic.